Who We Are | Noles Frye Realty, Inc.

Who We Are


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Stability and Longevity for Your Business

Noles-Frye Realty has served the Real Estate needs of Central Louisiana since 1976. Our market leadership and long heritage provide you with instant recognition and a competitive edge.

The History of Noles-Frye Realty

Noles-Frye Realty was founded by Associate Broker, Rod Noles CCIM, CPM, CRE in 1976. We are the largest independently owned Real Estate firm in Central Louisiana and the market leader in both residential and commercial sales. In December 2009, we proudly joined the Latter & Blum Family of Companies – the #1 Real Estate firm in the Gulf South. Together, our Family welcomed the addition of ERA Stirling Properties and in 2012, Greater Acadiana’s esteemed, #1 Real Estate firm, Van Eaton & Romero. In 2014, our company entered Southwest Louisiana by joining with Lake Charles-based ERA Moffett Realty. The same year, we entered the Houma market with the addition of Patterson Real Estate Agency. In 2015, we welcomed Thibodaux’s Century 21 Acadia to our Family. In total, our success has attracted more than 35 Real Estate companies to make us who we are today. Our locally owned heritage and strong market position, combined with our Business Referral Network, offer you a powerful advantage and many, many opportunities. 

Our Culture

Trust and credibility are valuable assets, and no brand has built a better reputation based on those assets than Noles-Frye Realty. We hold as one of our guiding principles, “Building Stronger Communities in the Markets We Serve.” At Noles-Frye Realty, you will find services, training, and networking opportunities that smaller companies cannot afford. At the same time, you operate in a family atmosphere with each office adapting to local culture and maintaining those qualities that make us market leaders in our community. For many years, we’ve maintained the mantra, “It’s not our business, it’s our neighborhood!” We are deeply rooted in our community and proud of our heritage as the most respected Real Estate brokerage in Central Louisiana and our reputation as one of our community’s greatest supporters. Our philanthropic outreach benefits a host of local charitable causes.

Support for Our Military

The Robert C. Penick, Ph.D Military Scholarship Program is named after our Senior Vice President & Chief Financial Officer of Latter & Blum, Inc., a U.S. Army Veteran and former Chief Lieutenant Colonel. Our program assists Veterans who are interested in transitioning from military service to civilian life. Through counseling and financial support, we ease the path and eliminate the costs of entering the Real Estate Industry. Honorably discharged military veterans and active duty personnel and spouses are eligible. Our program covers the costs associated with pre-licensing and post-licensing courses, business sales training, exam fees, E&O Insurance, business cards, yard signs, and a complimentary one-year subscription to our technology and marketing tools. We believe that through our support of our military, we help to strengthen the communities in which we live for the benefit of all.

College Scholarship Program

Since 1991, our Scholarship Program has assisted Agents and Employees in our Family of Companies with education costs. The program is open to the children of Agents and Employees within our Family of Companies who are entering or currently enrolled in an undergraduate degree program. Since the program’s inception, over half a million dollars in funds have been awarded. Educational funding is one of the many ways we are building stronger communities in the markets we serve.

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Licensed by the Louisiana Real Estate Commission